The course links the fundamentals of digital marketing to advanced AI tools and techniques, all aimed at enhancing marketing strategies by leveraging data-driven insights, automation, and personalization. Students will study how AI is really changing conventional marketing—through better decision making, improved customer experience, and increased efficiency.
Ranges from AI-driven marketing strategies and automation for analytics through content creation and personalization. On a balanced note, this course has theoretical thoughts and practical implementation.
Includes real-world projects and case studies where AI tools and techniques are applied in various digital marketing scenarios. Practical exercises are done with popular AI platforms and tools that are used in the industry.
It is taught by industry professionals having a huge experience in AI and digital marketing. Guest lectures would take place on AI experts and leaders in digital marketing.
Practical training with various AI tools like machine learning models, chatbots, data analytics platforms, and automation tools. Insights will also be provided on how to integrate the AI tools into your existing digital marketing strategies.
The course provides for different learning paces, with more resources being available to students who might need to extend their interests in some subjects. Personalized in-depth feedback on papers and projects.
Access to a community of like-minded peers and professionals that will enable one to network and find collaboration. Be involved in group discussions, share what's on your mind, and get support from instructors and fellow students.
Comprehensive Curriculum
Hands-on Projects
Expert Instructors
Interactive Learning
Industry-Relevant Tools
Flexible Learning
Certification
Networking Opportunities
Career Support
Resource-Rich Environment
Continuous Assessment
Lifelong Learning Access
College students who want to start a career in digital marketing
Professionals who want to switch their careers to digital marketing
Entrepreneurs and agency owners looking to grow their brand and generate leads on digital platforms.
Coaches and trainers who want to grow their training business online and generate more enrollments
Homepreneurs who want to upskill themselves in digital marketing and generate passive income
Freelancers looking to gain more clients and generate steady income
Python Introduction
Introduction to programming Concepts
Setting up python Environment
Installing python and IDE’S
Variables
Data Types, Type Conversion
Basic I/O operation
Control Structures
Conditional Statements (if, if else, elif statements)
Nested Conditionals
Loops (For and While loops)
Break and Continue Statements
Functions
Function Syntax and parameters
Return values
Local Vs Global variable
Lambda Functions
Syntax and usage
Data Structures
List, Creating and accessing list
List Method and operation, Tuple
Creating and accessing tuple
Tuple methods and operations
List comprehension
Data Structures
Dictionaries, Creating and accessing dictionaries
Dictionary methods and operations
Sets
Creating and accessing sets
Sets method and operations
Modules & Packages
Modules, Importing modules
Creating packages
Creating packages
Structuring packages
Importing from packages
File Handling
Reading and writing files
Open, read, write and close files
Context Managers, File methods
Working with different file modes
Handling Exception during file operation
Error Handling
Exception Handling
Try, Except, else, Finally Block
Raising Exceptions
Custom Exceptions
Defining and using custom Exceptions
OOPS
Classes and objects
Defining class and creating objects
Instance and class variable
Methods
Inheritance
Advanced OOPS
Polymorphism, Polymorphism functions and methods
Encapsulation
Private and Protected members
Abstraction
Abstract Classes and interfaces
Working with Libraries
Python Popular Libraries
Numpy for numerical computing
Pandas for data manipulation
Data visualization
Matplotlib and seaborn for plotting
Web Development With Python
Overview of web frameworks
Flask framework, Setting up a Flask Project
Creating routes and templates,Django framework
Setting up a Django Framework
Working with django models and views
Advanced Topics
Concurrency and parallelism
Testing and debugging
Debugging techniques and tools
Final project
Project presentation and review
Improved Career Prospects
Increased Earning Potential
Enhanced Problem-Solving Skills
Better Communication Skills
Flexibility and Adaptability
Improved Productivity
Enhanced Creativity
Data-Driven Decision Making
Competitive Advantage
Personal Satisfaction and Confidence
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Become a versatile developer proficient in both front-end and back-end technologies.
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