The course links the fundamentals of digital marketing to advanced AI tools and techniques, all aimed at enhancing marketing strategies by leveraging data-driven insights, automation, and personalization. Students will study how AI is really changing conventional marketing—through better decision making, improved customer experience, and increased efficiency.
Ranges from AI-driven marketing strategies and automation for analytics through content creation and personalization. On a balanced note, this course has theoretical thoughts and practical implementation.
Includes real-world projects and case studies where AI tools and techniques are applied in various digital marketing scenarios. Practical exercises are done with popular AI platforms and tools that are used in the industry.
It is taught by industry professionals having a huge experience in AI and digital marketing. Guest lectures would take place on AI experts and leaders in digital marketing.
Practical training with various AI tools like machine learning models, chatbots, data analytics platforms, and automation tools. Insights will also be provided on how to integrate the AI tools into your existing digital marketing strategies.
The course provides for different learning paces, with more resources being available to students who might need to extend their interests in some subjects. Personalized in-depth feedback on papers and projects.
Access to a community of like-minded peers and professionals that will enable one to network and find collaboration. Be involved in group discussions, share what's on your mind, and get support from instructors and fellow students.
Comprehensive Curriculum
Hands-on Projects
Expert Instructors
Interactive Learning
Industry-Relevant Tools
Flexible Learning
Certification
Networking Opportunities
Career Support
Resource-Rich Environment
Continuous Assessment
Lifelong Learning Access
College students who want to start a career in digital marketing
Professionals who want to switch their careers to digital marketing
Entrepreneurs and agency owners looking to grow their brand and generate leads on digital platforms.
Coaches and trainers who want to grow their training business online and generate more enrollments
Homepreneurs who want to upskill themselves in digital marketing and generate passive income
Freelancers looking to gain more clients and generate steady income
Computer Basics
Introduction to Computers
Types of Computers
Hardware Components
Software and Operating Systems
Operating System Fundamentals
Overview of Operating Systems (Windows, macOS, Linux)
File Management and Organization
System Utilities and Maintenance
Basic Troubleshooting
Getting Started with Microsoft Word
Introduction to Word Interface
Creating and Saving Documents
Basic Formatting Techniques
Using Templates and Themes
Advanced Word Processing
Working with Tables and Charts
Headers, Footers, and Page Numbers
Styles and Themes
Mail Merge and Automation
Introduction to Microsoft Excel
Excel Interface and Workbook Management
Entering and Formatting Data
Basic Formulas and Functions
Creating Simple Charts and Graphs
Advanced Excel Features
Advanced Formulas and Functions
Data Analysis with PivotTables and PivotCharts
Conditional Formatting
Macros and Automation
Getting Started with Microsoft PowerPoint
PowerPoint Interface and Presentation Basics
Creating and Managing Slides
Adding Text, Images, and Multimedia
Basic Slide Transitions and Animations
Advanced PowerPoint Techniques
Advanced Slide Design and Layout
Custom Animations and Transitions
Using Master Slides and Templates
Delivering and Sharing Presentations
Internet Basics and Online Safety
Introduction to the Internet and Web Browsers
Effective Web Searching
Email Management and Etiquette
Online Safety and Security
Capstone Project and Presentation
Project Planning and Execution
Creating Documents, Spreadsheets, and Presentations
Integrating MS Office Tools
Preparing a Report
Presenting the Project
Improved Career Prospects
Increased Earning Potential
Enhanced Problem-Solving Skills
Better Communication Skills
Flexibility and Adaptability
Improved Productivity
Enhanced Creativity
Data-Driven Decision Making
Competitive Advantage
Personal Satisfaction and Confidence
Programming Languages
Become a versatile developer proficient in both front-end and back-end technologies.
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Programming Language
Master Java programming to build robust, high-performance applications.
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Programming Language
Harness the power of data analytics to drive informed business decisions.
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Learn Python, the versatile language for automation, data analysis, and more.
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Programming Language
Boost your online presence and engagement with cutting-edge digital marketing strategies.
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Programming Language
Enhance your productivity with expert skills in Microsoft Office applications.
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Masterclass Graphic Design Course: Photoshop, Illustrator, InDesign, Design Theory, Branding, Logo Design
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Want very first to master AI-driven marketing Our course will train you artificial intelligence engage with your customers effectively, optimize campaign strategies.
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Enrich your understanding of Artificial Intelligence through our course, tailor-made to arm you with relevant skills and knowledge in the fast-evolving area.
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