Ghurudev Computer Education

AI Marketing Course Details:

The course links the fundamentals of digital marketing to advanced AI tools and techniques, all aimed at enhancing marketing strategies by leveraging data-driven insights, automation, and personalization. Students will study how AI is really changing conventional marketing—through better decision making, improved customer experience, and increased efficiency.

AI Marketing Course Features

Ranges from AI-driven marketing strategies and automation for analytics through content creation and personalization. On a balanced note, this course has theoretical thoughts and practical implementation.

Includes real-world projects and case studies where AI tools and techniques are applied in various digital marketing scenarios. Practical exercises are done with popular AI platforms and tools that are used in the industry.

It is taught by industry professionals having a huge experience in AI and digital marketing. Guest lectures would take place on AI experts and leaders in digital marketing.

Practical training with various AI tools like machine learning models, chatbots, data analytics platforms, and automation tools. Insights will also be provided on how to integrate the AI tools into your existing digital marketing strategies.

The course provides for different learning paces, with more resources being available to students who might need to extend their interests in some subjects. Personalized in-depth feedback on papers and projects.

Access to a community of like-minded peers and professionals that will enable one to network and find collaboration. Be involved in group discussions, share what's on your mind, and get support from instructors and fellow students.

Who is this Course for?

Students/Freshers

College students who want to start a career in digital marketing

Professionals

Professionals who want to switch their careers to digital marketing

Agency Owners

Entrepreneurs and agency owners looking to grow their brand and generate leads on digital platforms.

Coaches

Coaches and trainers who want to grow their training business online and generate more enrollments

Homepreneurs

Homepreneurs who want to upskill themselves in digital marketing and generate passive income

Freelancers

Freelancers looking to gain more clients and generate steady income

Overview of AI in Marketing

Introduction to AI and Machine Learning

The Role of AI in Marketing

Benefits and Challenges of AI in Marketing

Case Studies of AI in Marketing

Data Collection and Management

Data Sources for Marketing

Data Quality and Management

Data Privacy and Ethics

Tools for Data Collection and Management

Data Analytics and Customer Insights

Introduction to Data Analytics

Analyzing Customer Data

Segmentation and Targeting

Predictive Analytics

Natural Language Processing (NLP)

Basics of NLP

Applications of NLP in Marketing

Sentiment Analysis

Chatbots and Virtual Assistants

Machine Learning and Predictive Modeling

Introduction to Machine Learning

Building Predictive Models

Use Cases in Marketing (e.g., Customer Lifetime Value, Churn Prediction)

Tools for Machine Learning

Computer Vision and Image Recognition

Basics of Computer Vision

Applications in Marketing (e.g., Visual Search, Image Recognition)

Tools and Technologies for Computer Vision

Case Studies

Personalization and Customer Experience

Importance of Personalization

AI-Driven Personalization Techniques

Enhancing Customer Experience with AI

Case Studies

Content Creation and Curation

AI Tools for Content Creation

Automated Content Generation

Content Curation and Recommendation Systems

Real-World Examples

Social Media and Influencer Marketing

AI in Social Media Marketing

Social Media Listening and Monitoring

Influencer Identification and Analysis

Tools for Social Media Marketing

AI in Advertising

Programmatic Advertising

Ad Targeting and Retargeting

Performance Measurement and Optimization

Tools for AI-Driven Advertising

Marketing Automation

Introduction to Marketing Automation

AI-Powered Marketing Automation Tools

Lead Scoring and Nurturing

Campaign Management and Reporting

ROI and Performance Measurement

Measuring Marketing ROI

Key Performance Indicators (KPIs)

Attribution Models

Tools for Performance Measurement

Capstone Project and Presentation

Project Planning and Execution

Data Collection and Analysis

Implementing AI Marketing Strategies

Preparing a Report

Presenting the Project

Program Advantage

Improved Career Prospects

Increased Earning Potential

Enhanced Problem-Solving Skills

Better Communication Skills

Flexibility and Adaptability

Improved Productivity

Enhanced Creativity

Data-Driven Decision Making

Competitive Advantage

Personal Satisfaction and Confidence

AI Marketing Course Details:

AI Marketing Course Features

Key Features